TASK
Launch the new Golf station wagon and reach sales objectives.

INSIGHT
Moving from single life into family life can be quite a scary time and responsible ‘adulthood’ isn’t always embraced. The new Golf Wagon makes the transition that much easier, by removing the stigma of the family station wagon.

SOLUTION
We positioned the new Golf Wagon as having the best of both worlds. You get the extra space you need while still keeping the cool, modern qualities of the Golf.

RESULTS

Golf Wagon launch exceeded the sales objectives by 13.2%.