TASK

Relaunch the Hubba Bubba brand and re-instil the love for the big bubble.

INSIGHT

Half the fun of chewing Hubba is blowing huge bubbles, so much so that children will do anything to blow the biggest.

SOLUTION

We show how one kid has cunningly covered up every sharp object in the house to protect his bubble. The ‘Long Live The Bubble’ campaigned rolled out on TV, digital and print.

RESULTS

Sales up 23% compared to the same time the previous year PLUS the size of bubbles have increased year on year since the launch.