TASK

Qantas wanted to show their support for Breast Cancer Awareness in a fresh and innovative way.

SOLUTION

We created our own modified safety cards that were placed in the back of Qantas seats during Breast Cancer Awareness month. This was a far from traditional approach for an extremely traditional client. And it worked!

The safety cards, supported by a print campaign, not only created huge awareness but also provided a real demonstration of how to conduct a breast cancer check.