TASK
Position ahm as the health insurance needed by millennials. 

INSIGHT
Our target are at the ‘adulting’ stage in life where they need to make grown up decisions but don’t want to grow up.

SOLUTION
ahm is just the right amount of adult.

RESULTS
Over half a million views with an average completion rate of 24% (industry average @15%).

During our tenure, ahm’s membership numbers have increased by 75,000.