IDEA
‘Here’s to the good life’ was our new positioning for the Hunter. We then posed a series of questions to viewers using the Hunter as a backdrop. This provided a platform where we could drop in the the many and diverse experiences to be found.

We rolled this out on TV, digital and all social platforms.

RESULTS
Having just launched, full results are not available however there’s been a 20% increase in search activity. And we’ve received many notes of appreciation from stakeholders.